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We're tracking early Prime Day deals that will actually save you money. Amazon; Bronwyn Barnes; Antonio Villas-Boas/Business Insider After seven years of tracking Prime Day pricing, testing products, and analyzing shopping trends (and shopping for myself), I've learned that behind the deal banners and countdown timers lies a game of digital chess. Amazon has announced that October Prime Day 2026 — officially known as Amazon Prime Big Deal Days — will take place on October 6 and 7.
With the right strategy, you can score some memorable deals before the rush. The real secret to scoring legitimate Prime Day deals isn't waiting for the October 6 launch. It's out-shopping the competition by knowing which items have already hit their lowest prices, and which are worth leaving in your shopping cart until the sale begins.
This way, you can unlock the exact moment the math swings in your favor so you don't get tricked by the algorithm. After a deep dive into the pricing history of our most popular BI product recommendations and cross-referencing our data from June's Prime Day event, I've found nine great early deals to shop right now and two to hold off on until October Prime Day kicks off. Shopping for more discounts today?
Check out all of our coverage of the best Prime Day deals , or browse Amazon for the full selection. Buy now: 9 early Amazon Prime Big Deal Days offers worth buying today Bedsure Comforter Duvet Insert Bedsure Down Alternative Comforter Bedsure's sub-$50 Down Alternative Comforter features polyester fill stuffed inside a brushed polyester shell. It's available in over a dozen colors.
Why it's in my cart: This is one of my favorite budget-friendly bedding essentials . The quilted box stitching keeps the fill from clumping, and the hypoallergenic, OEKO-TEX-certified down alternative means it's safe for sensitive skin while providing excellent all-season warmth without the weight of traditional down. It also features built-in corner tabs, so you can secure it inside your favorite duvet cover.
I have one on every bed in my house and an extra stashed in my linen closet. Why buy it right now: It's already heavily discounted ahead of the main event, dropping the price to around $30 for a Queen size. Budget-friendly bedding deals are incredibly popular with our readers, and stock in versatile colors like white often dwindles before the official sale begins.
Grab it now to get your bed ready for colder weather. The smart alternative: If you want the authentic, hotel-like luxury and unmatched breathability of real feathers, skip the synthetic fill and invest in the premium Brooklinen All-Season Down Comforter instead. Medicube Booster Pro X2 Medicube Booster Pro X2 $249 $299 Save 17% This 7-in-1 Korean beauty device features customizable modes that amplify the effects of your favorite serums and sheet masks for a radiant glow.
Why it's in my cart: BI Reviews writers and editors have tested many of the viral skincare wands and masks that dominate major sales events, and most delivered zero visible results. I've been using the 7-in-1 Medicube Booster Pro X2 since early summer, pairing it with the brand's PDRN Pink Peptide Serum, and I've seen a noticeable improvement in my skin's brightness. My favorite feature is the Derma Shot mode.
Its mid-frequency EMS targets deeper facial muscles to ease my forehead tension and temporarily lift my brows before a big Zoom call or a night out. The Medicube Booster Pro X2 has given our reporter brighter skin. Bronwyn Barnes/Business Insider Why buy it right now: The Booster Pro X2 is the standout splurge of the Medicube Prime Day sale.
If you've been waiting for a discount on an at-home K-beauty tool, this one is worth buying now that it's 33% off. Clinical-grade skincare devices rarely see bigger drops during the main event, so lock it in now before it sells out. The smart alternative: If you lack the patience to glide a wand over your face every night, stick with a hands-free option like the TheraFace Mask by TheraBody .
National Tree Company "Feel Real" Pre-lit Artificial Christmas Tree Why it's in my cart: National Tree Company's high-quality trees are some of the best artificial Christmas trees on the market. This 6.5-foot Tiffany Fir is pre-strung with clear lights and features crush-resistant branch tips that look incredibly close to the real thing without the shedding needles. Why buy it now: With a 25% off badge already active, this is the time to strike before holiday demand wipes out inventory.
With potential tariff increases threatening to drive prices up later in the season, lock in this discount now to guarantee your setup is ready, rather than risking a stockout when the rush begins on October 6. The smart alternative: If you want the same realistic look but want to avoid the "pre-lit" premium markup, buy the unlit version of the National Tree Company Dunhill Fir instead and string the lights yourself. Ryka Women's Devotion X Walking Shoe Rykä Devotion X Walking Shoe These affordable sneakers have nearly every feature podiatrists like in a walking shoe and costs less than $100.
"These have been my go-to walking shoes for a year straight," writes senior associate style editor Gabrielle Chase. "The cushioning feels so soft and light." Why it's in my cart: You can't beat the comfort of a dedicated walking shoe that's engineered specifically for a woman's foot shape. The Rykä Devotion X Walking Shoe is a favorite of style editor Gabrielle Chase, who says, "These are the best walking shoes for women under $100 you're going to find anywhere." Style editor Gabrielle Chase wears the Ryka women's walking shoe.
Gabrielle Chase/Business Insider Why buy it right now: Apparel and footwear deals get notoriously picked over during major sales events, so if you wait, your preferred size might sell out. This pair was an incredibly popular reader pick during the summer Prime Day event, with nearly 2,000 shoppers scoring a pair through our links. The smart alternative: Keep in mind that these Rykas are built for stability to prevent your feet from rolling inward.
If your feet naturally roll outward, when you walk — check the outer edges of your soles for heavy wear — that extra inner support can tilt your stride too far and strain your knees and ankles. If that's you, skip stability shoes and grab a neutral, heavily cushioned pair like the Asics GEL-Nimbus 28s instead. Bissell Little Green Mini Portable Carpet Cleaner Bissell Little Green Mini Carpet and upholstery cleaners can often be large, bulky contraptions that clutter busy closet floor space.
The portable Bissell Little Green Mini is a great option for small spaces like apartments and condos because it's small enough to fit in cupboards, on shelves, or even under your sink. Why it's in my cart: It is the internet's favorite compact upholstery and carpet cleaner for a reason. It tackles pet messes and set-in stains with a HydroRinse self-cleaning tool and a specialized tough stain tool.
Why buy it right now: It is currently listed at an early deal price of $88.99. We rarely see it dip much lower than this, making it a safe, high-value purchase to grab ahead of the holiday cleaning season. The smart alternative: For stronger spot cleaning power, we love the Shark StainForce Cordless , which tackles both emergency and set-in stains.
Ninja Specialty Drip Coffee Maker, DualBrew Pro Ninja Dualbrew Pro With Permanent Filter This coffee maker brews everything from a 12-cup carafe to a concentrated 4-ounce cup. For single-serve drinks, you can use your favorite coffee grounds or K-cup coffee pods. Why it's in my cart: Countertop space is always at a premium, and this dual-threat machine lets you brew with both ground coffee and pods.
It even has a built-in frother, so you can make coffeehouse-style specialty drinks at home. Why buy it right now: It's already marked down 20%. Ninja is always a major player during Amazon Prime Big Deals Days, but grabbing this coffee setup at under $200 right now lets you beat the rush and upgrade your morning routine instantly.
The smart alternative: If you just need a straightforward, space-saving pod brewer, the Keurig K-Mini Mate Single Serve K-Cup Pod coffee maker is currently 44% off at $49.99. Samsung 65-inch Class OLED S90F 4K Smart TV Samsung 65-inch Frame TV (LS03F) Samsung's Frame TV is designed to look like a piece of art on your wall thanks to its flush mount, matte screen, and magnetic frame bezels. Its image quality is mediocre, but its style makes it a great pick for design-focused buyers.
Why it's in my cart: This premium display was an absolute blockbuster with our audience over the summer Prime Day event. The picture performance matches or exceeds that of more expensive competitors, and the 144Hz refresh rate makes it a dream for gaming and watching action movies. Why buy it now: The price on this model is currently sitting at 20% off retail.
We saw hundreds of shoppers buy this when it was on sale in July, now that this deal dropped before the official October Prime Day banners to go live, you can score it early. The smart alternative: If you prioritize home aesthetics as much as technical performance, look at the Samsung 65-inch Class The Frame LS03F 4K QLED Smart TV . It earned the top spot in our guide to the best art frame TVs and frequently sees its own distinct discounts.
Sony WH-1000XM5 Noise-Canceling Headphones Sony WH-1000XM5 Headphones $298 $399.99 Save 25% The WH-1000XM5 are one of Sony’s top over-ear headphones. They boast excellent noise-canceling performance along with great audio quality and a truckload of convenient features. Why it's in my cart: Widely considered the gold standard for active noise cancellation, these premium headphones are our top pick for blocking out the world, whether you're commuting, working from home, or just trying to focus.
They feature exceptional sound clarity, a 30-hour battery life, and a lightweight build that stays comfortable all day. Why buy it right now: At a massive $100 discount, this is an incredible early Prime Day deal. High-end Sony audio gear is highly susceptible to sell-outs once the main event goes live, so securing this price today is a smart move.
The smart alternative: If the Sony headphones are out of your budget, the Soundcore Life Q30 Noise-Canceling Headphones are an outstanding value. They provide excellent hybrid active noise cancellation with three modes (Transport, Indoor, and Outdoor) and an impressive 40-hour battery life with ANC enabled. Plus, you can tailor the sound to your exact preferences using the customizable EQ in the companion app.
Breville Smart Oven Air Fryer Pro Breville Smart Oven Air Fryer Pro The Breville Smart Oven Air Fryer Pro is a versatile countertop air fryer for the cook who wants it all while saving as much space as possible in smaller kitchens. This multitasking workhorse goes beyond the typical air-fryer settings to toast, reheat, bake, roast, and dehydrate a wide range of foods. Why it's in my cart: This multitasking workhorse goes beyond the typical air fryer setting to toast, reheat, bake, roast, and even dehydrate a multitude of foods.
Why buy it now: I scored the Smart Oven Pro when it was on sale for $319.95 over the June Prime Day event. It has already dropped back to that $320 target price in the lead-up to Amazon Prime Big Deal Days. The smart alternative: If you just want a reliable, high-capacity air fryer without the footprint of a countertop oven (or the price tag), the Cosori 9-in-1 Turboblaze Air Fryer is our current best overall pick .
Hold off: 2 popular items to wait for until October Big Deals Days While the early deals above are worth grabbing today, patience is your best strategy for the rest of your shopping list. Based on historical pricing data, big-ticket tech, premium travel gear, and trending skincare tools consistently hit deal-worthy prices during the official 48-hour window. On June 25, Apple raised prices across its entire MacBook lineup.
The new prices are already live on Apple's website, but Amazon is still discounting several models from their original list prices. They sold out fast over the summer sale, but Amazon has restocked certain models. Wait for the sale to kick off on October 6, then watch for price rollbacks Apple 14.2-inch MacBook Pro M5 (2025) Apple 14.2-inch MacBook Pro M5 (2025) This MacBook features a 14.2-inch screen and Apple's standard M5 chip.
Apple says this new processor offers notable gains in graphical and AI performance over the previous-generation MacBook Pro with M4. More powerful versions featuring the beefier M5 Pro and M5 Max chips are also available. Why it's in my cart: On June 25, Apple raised prices across its entire MacBook lineup.
The new prices are already live on Apple's website, but Amazon is still discounting several models from their original list prices. They sold out fast over the summer sale, but Amazon has restocked certain models. Wait for the sale to kick off on October 6, then watch for price rollbacks The target price: The price on this model is currently sitting at retail.
While we saw hundreds of shoppers buy this when it was on sale in June, purchasing it now means overpaying. Keep it in your cart and wait for the official October Prime Day banners to go live, then look for the real price drop. Therabody TheraFace Depuffing Wand Therabody TheraFace Depuffing Wand This handheld device helps to reduce puffiness, redness, and inflammation using targeted heat and cold therapy.
Its angled metal head delivers consistent temperatures to help soothe skin and improve circulation. Compact and easy to use, it’s meant for quick, at-home treatments that feel like a wake-up call for your face. Why it's in my cart: This neat little skincare tool, made by Therabody (the brand behind some of our favorite red light therapy masks and massage guns), has a quarter-sized metal head that delivers heat therapy up to 108°F and cold therapy down to 50°F.
It's designed to first help skincare products better absorb with heat. Then, using cold therapy, it helps reduce puffiness, redness, and inflammation in just a few minutes. The target price: Over the past 30 days, the price of the TheraFace wand has remained steady at $169.99.
Since skincare tools make great holiday gifts, they usually go on major sale over Black Friday and Cyber Monday. If you don't see an October Prime Day deal on this popular wand, wait until then to strike. Shopping for more discounts today?
Check out all of our coverage of the best Prime Day deals , or browse Amazon for the full selection. How Business Insider covers Amazon Prime Big Deal Days differently Amazon Prime Day doesn't need more deals — it needs more context. Every year, the internet is flooded with thousands of articles claiming to feature the "best" Prime Day — and Amazon Prime Big Deal Days — deals.
Many are built around whatever is trending at the moment, but our approach is different. The BI Reviews team has spent years testing products, updating recommendations, monitoring pricing, and analyzing shopping behavior. We look at what readers click on — and what they ultimately buy.
That's important because the products generating the most buzz aren't always the same products that deliver the most value. The Prime Day deals on our lists do both. Everything on this list has earned its place for a reason.
These are the products that have either been thoroughly tested by the BI Reviews team and featured in our buying guides, or products I have personally used and keep buying. They're also backed by real Prime Day shopping behavior, not just clicks. I'll be updating this article regularly as Prime Day approaches and replacing predictions with real deals as they go live.
Prime Day and Amazon Prime Big Deals Days FAQs What are the exact dates for Amazon Prime Big Deal Days? Amazon has confirmed that Amazon Prime Big Deal Days (commonly referred to as October Prime Day) will take place on October 6 and 7, 2026. The 48-hour event begins at 12:01 a.m.
PT on Tuesday, October 6. What are the best products to buy on October Prime Day? Historically, some of the strongest Prime Day deals appear in categories like headphones, vacuums, kitchen appliances, bedding, and Amazon devices.
These products often see larger discounts than they do during routine sales throughout the year. Is October Prime Day a good time to buy Apple products? Yes.
Prime Day frequently delivers some of Amazon's best prices on AirPods, iPads, and other Apple devices. Popular models often sell out quickly, but watch out for pre-sale pricing anchors. Check out our Prime Day hub to ensure you're getting the absolute best price.
Is October Prime Day a good time to buy a TV? It can be. According to BI Reviews tech editor Steven Cohen, Amazon Prime Day consistently offers excellent TV deals, but certain models get better discounts than others.
Generally speaking, Prime Day is the best time to buy last year's TV models at all-time low prices before stock gets harder to find. How can I tell if a Prime Day deal is actually good? Start by identifying the products you actually want before the sale begins, then monitor pricing as Prime Day approaches.
Amazon's Alexa shopping features can track products and alert you to price drops, but the most important step is to have a plan in place before discounts start rolling out. You can purchase logo and accolade licensing to this story here . Disclosure: Written and researched by the Insider Reviews team.
We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test.
This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback.
Email us at reviews@businessinsider.com . Read next I am deputy editor of Business Insider Reviews , where I lead authoritative, reader-first coverage of home, kitchen, and travel products, as well as gift guides. I champion rigorous, real-world testing and intelligent reporting that helps people cut through the noise and choose the products and services that actually work in everyday life.
I am also lead writer for Business Insider's Valued a weekly BI Reviews newsletter with practical product picks, smart shopping advice, and the inside scoop on sales, all designed to help readers spend smarter, live better, and save more. Experience Before joining Business Insider, I shaped editorial strategy and content marketing initiatives at major lifestyle media brands, including Food & Wine, The Spruce, InStyle, Shape, Travel + Leisure, Health, and People, where I helped set the standard for trustworthy product journalism. My work has also appeared in Forbes, USA Today, and Vanity Fair, and CNN Underscored.
I have made on-air appearances on Fox Business, Inside Edition, and Entertainment Tonight. Why you can trust me With more than two decades of experience in reporting and service journalism, I have built and led teams that deliver practical guidance for readers navigating purchase decisions. I've overseen buying guides and commerce news content, bringing extensive experience in developing original product-testing methodologies.
Expertise If you invite me into your home, be prepared for me to ask you about the products I spot. (I promise not to peek inside your medicine cabinet.) Home: Mattresses and sleep accessories, furniture, vacuums Kitchen: Countertop appliances, coffee, air fryers Beauty & style: Skincare for mature skin, hair tools, fashion Travel: Suitcases, headphones, comfortable shoes Health & wellness: Online therapy, oral and dental care, fitness gear Education I hold a B.A. in Literature and Sociology from Queen's University at Kingston. After college, I served two years in the Peace Corps as a health volunteer in Mali, West Africa. Outside of work A New York City transplant living on LA's Westside, I have learned the importance of a good patio heater, the joys of owning a drawer microwave, and which brand pop-ups on Abbot Kinney Blvd are worth the hype.
On my product testing bucket list: taking a nap on a $200,000 mattress at the Hästens Sleep Spa.
Source: Business Insider
